Our Biases

Posted on February 9, 2017 by

bias

Lessons from Behavioural Economics:  Our Cognitive Biases

 

“An investment said to have an 80% chance of success sounds far more attractive than one with a 20% chance of failure. The mind can’t easily recognize that they are the same.”

Daniel Kahneman

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(Photo from Flickr, Creative Commons).

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About addedval

Ken's journey has been as a pathfinder who seeks out opportunities for making a real difference to global teams working together effectively and realising amazing business results. This covers his work as a Partner for a major management consulting company in multiple countries, as an entrepreneur with starting and selling various businesses, as a property developer and capital raiser and as head of various boutique consultancies.
This entry was posted in Behavioural economics, Personal journey, Planning, Success, Uncategorized and tagged , , , , , , . Bookmark the permalink.

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